Websites for landscapers and garden designers

Landscaping is visual. A customer deciding who to trust with their garden, lawn or patio wants to see what you have done before. Websites for landscapers should put your best work front and center, explain what you offer through the seasons and make it simple to ask about a project.

The demo above, Fern & Stone Landscaping, is a fictional business. Its website is a working demo on our Growth plan, designed to give photos of the work plenty of room.

What customers look for on a landscaper's website

• Photos of real projects. Before and after, close-ups of stonework, gardens in season. Your own photos, not stock images.
• The services you offer. Garden design and planting, lawn care, paths and patios, seasonal clean-ups: named so customers can find the one they want.
• When work happens. Many landscaping services are seasonal. Say when you book spring clean-ups, when you take on larger projects and whether you offer ongoing care.
• Where you work. The towns or neighborhoods you serve.
• How to start. Whether you visit to quote, what a customer should have ready and how to get in touch.

Let the work do the talking

Large, sharp photos sell landscaping better than any paragraph. Choose a handful of your strongest projects, describe each in a sentence (what the customer wanted and what you did) and keep adding new work each season. A website that still shows last year's photos in the middle of spring looks quiet.

Pages that work for landscaping businesses

1. A home page with your strongest photos and main services.
2. A services page describing each kind of work, from design to maintenance.
3. An about page introducing the people who will be in the customer's garden.
4. A service area page naming the towns you cover.
5. A questions page: estimates, scheduling, what happens in bad weather.
6. A contact page with every way to reach you.

Which plan suits a landscaping business

Growth, at $59 a month, fits most landscaping businesses: up to six pages, room for a gallery of your work and changes each month so the site keeps up with the seasons. A smaller business can start on Starter, at $39 a month, with one personalized page on your own domain. Both include hosting and upkeep, month to month with no setup fee. See every plan on our pricing page, or explore all our example websites.

Questions worth answering on your site

• Do you offer design only, installation only, or both?
• Do you take on ongoing maintenance, or one-off projects?
• When should customers book spring and fall work?
• Do you remove garden waste, or should customers arrange it?

What we need from you

Your services, the area you cover, your seasons and hours, contact details and, above all, photos of your own work. Our free website content worksheet lists everything in one place.